Privacy policy

  1. Information on the collection of personal data and contact details of the data controller
  2. Data collection when visiting our website
  3. Cookies
  4. Data processing for order handling
  5. Data processing when opening a customer account and for contract processing
  6. Contact
  7. Use of your data for direct advertising
  8. Online marketing
  9. Retargeting / remarketing / referral advertising
  10. Rights of the data subject
  11. Duration of the storage of personal data


1. information about the collection of personal data and contact details of the responsible person

1.1 Thank you for visiting our website. In the following, we would like to inform you about the handling of your personal data when using our website. Personal data is basically all data with which you can be personally identified.


1.2 The person responsible for the processing of data on our website within the meaning of the General Data Protection Regulation (DSGVO) is:


JUST BLACK + WHITE GmbH

Brookstieg 4 |Stapelfeld | Germany

Phone: +49(0)40 23700840

E-mail: hello@just-bnw.com


1.3 In order to protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL or TSL) via HTTPS.


2. data collection when visiting our website

Each time you visit our website, our system automatically collects data and information that your browser transmits to our server (so-called "server log files"). The following data, which is technically necessary for us, is collected:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Operating system used
  • Browser used
  • IP address used (in anonymised form)

The legal basis for the processing is Art. 6 (1) lit. f DSGVO due to our legitimate interest in improving the stability and maintaining the functionality of our website. The data is not passed on or used in any other way. The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.


We reserve the right to check the server log files retrospectively if there are concrete indications of illegal use. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.


In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is no longer possible. The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.


3. cookies

Our website uses cookies.


Cookies are text files that are stored on the user's terminal device. When a user calls up a website, a cookie may be stored on the user's operating system. Some functions of our website cannot be offered without the use of cookies. For this purpose, it is necessary that the browser is recognised even after a page change. The user data collected through technically necessary cookies are not used to create user profiles. The above-mentioned purposes are also our legitimate interest in processing the personal data in accordance with Art. 6 (1) f) DSGVO.


In addition, our website may use cookies that enable an analysis of the user's surfing behaviour (so-called third-party cookies). You will find more detailed information on the scope, purpose, legal basis and objection options in the respective sections of the relevant chapter of this data protection declaration.


As a user, you have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate, restrict or delete the transmission of cookies. If you deactivate cookies for our website, it may no longer be possible to use all the functions of the website to their full extent. You can prevent the transmission of Flash cookies by changing the settings of the Flash Player.


You can find help on the settings in the respective help menu of your browser under the following links:

  • Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
  • Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
  • Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
  • Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
  • Opera: https://help.opera.com/en/latest/web-preferences/#cookies


Some of the cookies used here are deleted after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us or our partner companies (third party cookies) to recognise your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie.


4. data processing for order processing

4.1 If you wish to place an order in our webshop, it is necessary for the conclusion of the contract that you provide your personal data, which we require for the processing of your order. We process the data you provide in order to process your order.


In some cases, we work together with external service providers to process your order. For this purpose, we have to pass on the necessary personal data.


If we commission transport companies with the delivery of your goods, we pass on your data required for the delivery of the goods to the respective transport company. For the processing of payments, we pass on your data to the commissioned credit institution as necessary. If we use payment service providers, you will also be informed of this below.


The legal basis for the forwarding of your data is Art. 6 Para. 1 lit. b DSGVO.


4.2 In order to fulfil our contractual obligations, we work together with external shipping partners. We pass on your name as well as your delivery address (if necessary also further data) to a shipping partner selected by us exclusively for the purpose of delivery of the ordered goods in accordance with Art. 6 Para. 1 lit. b DSGVO.

4.3 Passing on your personal data to shipping service providers

- DHL

If the goods are delivered to you by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery and within the scope of necessity in accordance with Art. 6 Para. 1 lit. b DSGVO. Only if you have given your express consent in the ordering process will we pass on your e-mail address to DHL in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of agreeing a delivery date or for delivery notification. Your consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider DHL.

- UPS

If the goods are delivered to you by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss), we only pass on the name of the recipient and the delivery address to UPS for the purpose of delivery and within the scope of necessity in accordance with Art. 6 Para. 1 lit. b DSGVO. Only if you have given your express consent in the ordering process will we pass on your e-mail address to UPS in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for the purpose of agreeing a delivery date or for delivery notification. Your consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider UPS.

4.4 Use of payment service providers

4.5 ConCardis

In the case of credit card payment via ConCardis, payment is processed via ConCardis GmbH, Helfmann-Park 7, 65760 Eschborn. In accordance with Art. 6 Para. 1 lit. b DSGVO, we pass on your personal data together with information about your order to ConCardis for the purpose of payment processing and as necessary. Details of ConCardis' data protection policy can be found here: https://www.concardis.com/datenschutzerklaerung

- Paypal

If you select the payment method PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, payment will be processed via PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal").

We pass on your personal data to PayPal as necessary in accordance with Art. 6 Para. 1 lit. b DSGVO. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal.

For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f DSGVO due to PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method.

The creditworthiness information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

What other data is collected by PayPal can be found in the respective PayPal privacy policy. This can be found at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.


5. data processing when opening a customer account and for contract processing

If you open a customer account with us, personal data will be collected and processed in accordance with Art. 6 Para. 1 lit. b DGSVO. The scope of the data can be seen from the input form. The data you enter will be stored and used by us to process the contract.

You can delete your customer account at any time. This can be done by sending a message to the address of the person responsible or, if offered, directly in the customer account. In this case, we will also block your data with regard to tax and commercial law retention periods and delete it after these periods have expired. This can only be prevented by your consent to permanent storage or a legally permitted further use of data on our part.


6. contacting

If you contact us via the contact form, the data entered in the input mask will be transmitted to us and stored. The data collected can be found in the respective input mask. If you contact us by e-mail, only the data you enter there will be transmitted to us.

The data is used exclusively for processing the conversation and your request. The legal basis for the processing of the data is Art. 6 para. 1 lit. a) DSGVO if the user has given his consent. The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f) DSGVO. If the e-mail contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) DSGVO. The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected and provided that there are no legal retention obligations to the contrary. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is deemed to have ended when it is clear from the circumstances that the matter in question has been conclusively clarified. The user has the option to revoke his or her consent to the processing of personal data at any time. If the user contacts us by e-mail, he or she can object to the storage of his or her personal data at any time. In such a case, the conversation cannot be continued.


7. use of your data for direct advertising

7.1 Newsletter

On our website you have the option of subscribing to a free newsletter. When you register for the newsletter, the data from the input mask is transmitted to us. The only mandatory information is your email address. If you make further voluntary entries, these will only be used for the personal address.

The legal basis for the processing of your data after registration for the newsletter is Art. 6 para. 1 lit. a DSGVO if the user has given his or her consent. We obtain this consent by sending you a confirmation email containing a confirmation link after you have registered for the newsletter. When you click on this link, you also give your consent to receive the newsletter.

When you send the registration for the newsletter, we store your IP address as well as the date and time of the registration. This storage serves to be able to trace a possible misuse of your e-mail address.

We use the data we collect when you register for the newsletter exclusively for the purpose of sending the newsletter.

You can cancel your subscription to the newsletter at any time. For this purpose, you will find a corresponding link in each newsletter. This also enables you to revoke your consent to the storage of the personal data collected during the registration process.

7.2 CleverReach

We send our newsletter via the service provider CleverReach GmbH & Co KG, Mühlenstr. 43, 26180 Rastede (hereinafter referred to as "CleverReach"). We pass on the data you provided when registering for the newsletter to Cleverreach. This transfer takes place in accordance with Art. 6 Para. 1 lit. f DSGVO due to our legitimate interest in using a secure, user-friendly and effective advertising newsletter system.

The data entered when ordering the newsletter (e.g. email address) is stored on CleverReach's servers in Germany or Ireland. Your data will be used by Cleverreach to send and statistically evaluate the newsletters on our behalf. For this purpose, the newsletter emails contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. In this way, we can track whether a newsletter email has been opened and which links have been clicked on. With the help of this conversion tracking, it is also possible to track whether an action (such as the purchase of an item from our shop) was carried out after opening a link from the newsletter. In addition, technical information is also recorded (e.g. the time of the retrieval, your IP address, browser type and/or operating system). This data is only collected pseudonymously and is not linked to your other personal data.

If you do not wish to receive the data analysis described here, you must unsubscribe from the newsletter. There is an order processing agreement with CleverReach.

Further information on data analysis by CleverReach can be found here:

https://www.cleverreach.com/de/funktionen/reporting-und-tracking/

CleverReach's privacy policy can be accessed here:

https://www.cleverreach.com/de/datenschutz/.

7.3 Advertising by letter post

If you have left your first name and surname, your postal address and, if applicable, other personal data on the basis of an order placed with us, we reserve the right to store this data and send you our offers by post in order to protect our legitimate interest in personalised direct advertising in accordance with Art. 6 (1) lit. f DSGVO.

You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.


8. online marketing

Use of Google Ads conversion tracking

This website uses the online advertising programme "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

This involves the use of advertising media (so-called Google Adwords) to advertise our offers on external websites. Our legitimate interest lies in displaying advertising that is of interest to you and in achieving a fair calculation of advertising costs. The legal basis is Art. 6 para. 1 lit.a DSGVO, namely your express consent.

Google Ads uses cookies for conversion tracking, which are set when you click on an AdWords ad placed by Google.

These cookies usually lose their validity after 30 days and are not used for personal identification. Each Google Ads customer receives a different cookie, so cookies cannot be tracked across Ads customers' websites.

The information thus obtained is used to compile conversion statistics for Ads customers on the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.

You cannot be personally identified with this.

If you would like to prevent tracking, you can deactivate the Google conversion tracking cookie via your internet browser under user settings.

You can find information about Google's data protection policy here: http://www.google.de/policies/privacy/

You can permanently deactivate the conversion cookies by adjusting your browser settings accordingly or download and install the browser plug-in available under the following link:

http://www.google.com/settings/ads/plugin?hl=de

In this case, certain functions of this website may not be available or may only be available to a limited extent.


9 Retargeting / Remarketing / Referral Advertising

9.1 Facebook Custom Audience via the pixel procedure

On this website we use the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").If express consent has been given, this can be used to track the behaviour of users after they have seen or clicked on a Facebook advertisement. This procedure is used to evaluate the effectiveness of the Facebook ads for statistical and market research purposes and can help to optimise future advertising measures. The data collected is anonymous for us, so we cannot draw any conclusions about the identity of the users. However, data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/).

You may allow Facebook and its partners to serve ads on and off Facebook. For these purposes, a cookie may be stored on your terminal device. These processing operations are only carried out when explicit consent is given in accordance with Art. 6(1)(a) DSGVO. Consent to the use of the Facebook Pixel may only be given by users older than 13 years of age. If you are younger, we ask you to ask your legal guardians for permission. You can deactivate the use of cookies on your computer by setting your browser accordingly. However, this may mean that some functions on our Internet pages can no longer be fully used. You can also deactivate the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: http://www.aboutads.info/choices/

9.2 Pinterest tag conversion tracking

On our website, we use the conversion tracking technology "Pinterest Tag" of Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (hereinafter referred to as "Pinterest").

If you come to our website via a pin on Pinterest, a cookie is set on your computer that interacts with a built-in "tag" (JavaScript code) from Pinterest. These cookies have a validity of 180 days. They do not serve to identify you personally.

If a user is redirected from a pin on Pinterest to pages on this website and the cookie has not yet expired, the tag records certain user movements and can track these (e.g. search queries on the website, calls to product pages). This allows Pinterest to create statistics about the usage behaviour on our website after forwarding a Pinterest pin. We can use these to improve our offers.

If personal user data is processed in the process, this is done on the basis of your consent in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke this consent at any time with effect for the future. In order to exercise your revocation, please follow the aforementioned option for making an objection.

However, we ourselves do not receive any information with which users can be personally identified.

If you do not wish to be tracked, you can also object to this by deactivating the Pinterest tag conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.

Pinterest privacy policy: https://policy.pinterest.com/de/privacy-policy.


10. rights of the data subject

10.1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, which we inform you about below:

- Right to information pursuant to Art. 15 DSGVO:

You may request confirmation from the controller as to whether personal data concerning you are being processed by the controller. In addition, you have the right to information about the purpose, the categories of personal data, the recipients, the planned duration of storage and about the existence of further rights such as correction of the data or the existence of a right of complaint to a supervisory authority, the origin of your data if it was not collected by us, the existence of automated decision-making including profiling and, if applicable. You also have the right to be informed which guarantees exist in accordance with Article 46 of the GDPR in the event that your data is transferred to third countries;

- The right to rectification in accordance with Article 16 of the GDPR:

You have the right to have the inaccurate data relating to you corrected without delay and/or to have the incomplete data we hold about you completed; the correction or completion must take place without delay.

- Right to restriction of processing pursuant to Art. 18 DSGVO:

You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data disputed by you is being verified, if you refuse the deletion of your data due to inadmissible data processing and instead request the restriction of the processing of your data, if you require your data for the assertion, exercise or defence of legal claims after we no longer need this data after the purpose has been achieved, or if you have lodged an objection for reasons relating to your particular situation as long as it has not yet been determined whether our legitimate grounds prevail;

Where the processing of personal data relating to you has been restricted, such data may be processed, except for storage, only with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or a Member State. If the restriction of processing has been restricted, you will be informed by the controller before the restriction is lifted.

- Right to erasure pursuant to Article 17 of the GDPR:

You have the right to have your personal data deleted without delay if the conditions of Art. 17 (1) DSGVO are met. However, this right to erasure does not exist in particular - not conclusively - if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims.

- Right to information pursuant to Art. 19 of the GDPR:

Where you have exercised your right to rectification, erasure or restriction of processing, the controller is obliged to inform all recipients to whom your personal data have been disclosed of this rectification or erasure of the data or restriction of processing, unless this is impossible or involves a disproportionate effort. You also have the right to be informed about these recipients.

- Right to data portability pursuant to Art. 20 DSGVO:

You have the right to receive your personal data disclosed to us in a structured, common and machine-readable format or to request that it be transferred to another controller, insofar as this is technically feasible;

- Right of withdrawal pursuant to Art. 7 (3) DSGVO:

You have the right to object at any time to the processing of personal data relating to you which is carried out on the basis of Art. 6 (1) e) or f) DSGVO; this also applies to profiling based on these provisions.

You also have the right to revoke your declaration of consent under data protection law at any time with effect for the future. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

- Right to lodge a complaint pursuant to Art. 77 DSGVO:

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.

10.2 Right of objection

You have the right to object to the processing of your data at any time with effect for the future if we process your data on the basis of our overriding legitimate interest after weighing up the interests.

If you make use of this right of objection, we will terminate the processing of your data if there are no demonstrably overriding compelling reasons worthy of protection for the termination or if the further processing serves the exercise or defence of legal claims.


11 Duration of the storage of personal data

The duration of the storage of personal data depends in each case on statutory retention periods. After expiry of these periods, we routinely delete the data if it is no longer required for the fulfilment or initiation of a contract and/or we have no justified interest in continuing to store it.